Move over, Sydney Sweeney,Addison Rae is the next It-girl in the denim wars. Lucky Brand just teased their new campaign starring the TikTok queen herself, set to officially drop tomorrow.
📸 Lucky Brand has dropped a teaser for their upcoming campaign with Addison Rae, set to launch tomorrow! pic.twitter.com/nafVFqlWan
— Addison Updates (@t1meslikethese) August 21, 2025
It’s a major get for Lucky, who clearly saw what American Eagle did with Sydney Sweeney and said, “Yeah, we’ll take some of that viral magic too.” Addison brings 88 million TikTok followers and a Gen Z army ready to drop money on whatever pair of jeans she throws on in a 15-second clip.
Between Sydney fronting American Eagle and Addison now rocking Lucky Brand, it’s basically influencer trench warfare in the denim industry. Who needs billboards when you’ve got two of the most recognizable faces on the internet selling high-waisted fits straight through your phone?
Tomorrow the full campaign launches, and one thing’s guaranteed: Lucky’s about to trend in a way it hasn’t since your mom bought bootcut jeans in 2007.