Twenty Seasons of Loyalty: Matt Berry and Willie Schneider's Promotions Set the Tone for Our Hawks' Season

Alright, 12s, let's talk front office! We all know Head Coach Mike Macdonald and our players like Sam Darnold, Jaxon Smith-Njigba, and Cooper Kupp are grinding, but what's happening behind the scenes is just as crucial. Big news dropped from Tom Pelissero over at NFL Network: our Seahawks are shaking things up and promoting two absolute stalwarts, Willie Schneider and Matt Berry, to Assistant General Manager! This isn't just a reshuffle, folks, this is a clear signal about the future direction of our beloved team, especially after some key departures.

More Than Just Family: Willie Schneider's Ascent

First up, let's talk about Willie Schneider. Yeah, he's General Manager John Schneider's nephew, but don't let that fool you. This guy has earned his stripes and then some! He's heading into his *14th season* with the Seahawks. Think about that, over a decade building our roster, scouting talent, and being a key part of our success. His previous gig was Director of Pro Personnel, which means he was on the front lines, figuring out which pros could come in and immediately help us win. Before that, he was assistant director of pro personnel and a pro personnel scout, digging deep into player evaluations. This promotion isn't a handout, it's a recognition of years of hard work, deep knowledge, and commitment to the green and blue. What does it mean for us? It means a consistent, proven eye for talent is moving even higher up the ladder, helping to shape who we bring in to Lumen Field.

Matt Berry: Two Decades of Dedication Driving Our Hawks

Then there's Matt Berry, a name that should resonate with every single one of us. This man is a Seahawks lifer, ente

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ring his *20th season* with the franchise! TWENTY SEASONS, people! That's insane dedication. He was most recently the Vice President of Player Acquisition, a role he earned with a promotion in February 2025. Before that, he was the senior director of player personnel and director of college scouting. This dude has seen it all, from finding hidden gems in college to making the tough calls on veteran talent. He even interviewed for the Titans' G.M. vacancy last year, proving his value is recognized league-wide, but thankfully, he's staying right here in the Emerald City! Berry's deep institutional knowledge and experience in building a roster from the ground up are now front and center as an Assistant G.M. That's a huge win for us, the 12s.

New Blood, Familiar Faces: Filling the Void

These promotions didn't happen in a vacuum, of course. Our front office saw Nolan Teasley and Trent Kirchner head off to Minnesota, where they became their G.M. and assistant G.M. respectively. It stings to lose good people, but filling those critical roles with proven, dedicated talent from within? That's smart business, and it shows a commitment to continuity and an understanding of the Seahawks' culture. With Willie Schneider and Matt Berry stepping up, it feels like our front office is building on a strong foundation, ready to help Coach Macdonald and Offensive Coordinator Brian Fleury put the best possible team on the field. What's next? We're in the regular season, folks! Every decision, every roster move, every player performance is under the microscope. These moves signal that the Hawks are serious about maintaining their competitive edge. It's an exciting time, and with these two veterans in expanded roles, I'm feeling good about the talent pipeline for our beloved Hawks. Let's get it!

This article was created with AI assistance and reviewed by Seattle On Tap editorial staff. Always verify information with official team sources.