James Dolan Told His NBA Champs To Give Up *That* For 10 Weeks, And The Coach's Response Is Gold

Alright, hold up, 12s, because this story out of New York is absolutely wild. We've all heard about the legendary moments from a championship run, right? Think about OG Anunoby's insane tip-in to seal Game 4 for the Knicks, completing a crazy 29-point comeback, or Jalen Brunson dropping 45 points in Game 5 to win them the whole thing. Pure legend stuff. But now, another moment has dropped that's straight out of a movie script, and it involves Knicks owner James Dolan giving his team some... let's just say, *unconventional* advice before they went out and won their first NBA title since 1973. You are NOT gonna believe what he told them to sacrifice.

The Boss's Bizarre Demand Before the Big Dance

So, footage hit the internet on Monday, courtesy of the "Roommates Show" featuring Brunson, Josh Hart, and Matt Hillman, showing James Dolan giving this speech to his team before an early April 3 shootaround. He started off with the standard stuff, you know, telling them they had what it takes to be champions and how big they'd be in New York City if they pulled it off. He even laid on the pressure, saying not achieving that goal would haunt them forever. Pretty standard pre-playoff pump-up, right? But then, Dolan cranked it up a notch when he got to the sacrifices needed for the next 10 weeks of playoff intensity. He talked about watching diets, getting proper sleep, all the usual professional athlete stuff. He was dead serious, telling them to "Sacrifice everything you got these next 10 weeks to win that championship." But wait, there's more.

"Give Up Sex for 10 Weeks," Seriously?

Yeah, you read that right. Dolan wasn't just talking about carbs. He straight-up suggested, "I had this idea that maybe you should give up sex for the next 10 weeks." Like, whoa! He channeled his inner history buff, comparing it to the Spartans denying themselves to get an edge. He even told the players to go home and tell their wives about the commitment, but with a caveat: "Don't tell them you're not gonna have sex, don't tell 'em it was my idea." Just let them know how serious the championship run was gonna be and how they'd have to sacrifice too. We don't know if any of the players actually went full Spartan for 10 weeks, but you can bet that info is gonna come out eventually. Maybe at the championship parade on Thursday, someone will spill the beans! But one person definitely *didn't* follow that advice: head coach Mike Brown. He told the New York Post's Steve Serby there was "no way that I could get that done," and he had to fight to keep a straight face during Dolan's speech! Man, that's just an incredible story. It shows you the lengths teams go to, or at least owners *think* they need to go to, for that ultimate prize. Whether or not it had anything to do with their success, it's definitely added to the legend of their championship season. Imagine a Seattle team owner making a demand like that! It's just wild to think about. What a legacy to leave for the locker room!

This article was created with AI assistance and reviewed by Seattle On Tap editorial staff. Always verify information with official team sources.