Skechers In The NBA Finals? OG Anunoby's Game 4 Winner Has New York Losing Its Mind!
Holy smokes, did you guys see Game 4 of the NBA Finals last night? Talk about a heart-stopper! New York Knicks forward OG Anunoby didn't just hit a buzzer-beater, he slammed home a game-winning put-back that has New York City absolutely buzzing. The Knicks are now within one game of their first NBA Championship since way back in 1973! But here's the kicker, the real shocker: Anunoby is out there doing all this Finals heroics wearing Skechers!
From Laid-Back Brit to Sneaker Star
Anunoby has been making waves in the Big Apple for a while, even before that insane Game 4 winner. The dude's got this totally unique, laid-back vibe, rocking scarves, skating, and, yep, Skechers. New Yorkers are eating it up! He hopped onto the Skechers basketball roster in July 2025, and since then, he’s been rolling out a bunch of different colorways of their SKX Nexus shoe all season long. Seriously, his player-exclusive "Euro" colorway even got a shout-out from Martha Stewart on social media. That's next-level unexpected, right?
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👉 Claim Your Free $10 at KalshiThink about it: back in the day, Walt "Clyde" Frazier put PUMA on the map for basketball with that 1973 Knicks championship squad. PUMA Hoops blew up after that. We could be looking at that same kind of watershed moment for Skechers Basketball right now! Anunoby is the first player to ever wear Skechers in the NBA Finals. That's a massive deal for the Southern California brand, which only jumped back into the performance basketball market in October 2023. It just goes to show, Anunoby really moves at his own pace, doesn't he?
NYC Blue and Blue-Collar Grit
That game-winning put-back in Game 4? Anunoby was rocking his second player-exclusive shoe of the series, the SKX Nexus "NYC Blue." This bad boy is an all-blue design with orange accents, a bold and unmistakable nod to the Knicks and the city that's taken him in as one of their own. And get this, the "NYC Blue" already feels historic, but it followed another awesome tribute to the city. Before Game 3, he debuted the "Foreman" colorway, inspired by New York's tough, blue-collar spirit.
Anunoby himself said it best, "In less than a year, Skechers has shown me what a true partnership looks like. The SKX Reign 'Foreman' is a shoe built on hard work, defense, and dedication, and the SKX Nexus' NYC Blue' a homage to the Knicks and this incredible moment are both a reflection of that. Debuting them on the Finals stage is a surreal moment, and I'm just grateful for the continued love and support from the entire Skechers family."
The 2026 NBA Finals are far from over, we all know that, but one thing is clear: thanks to Anunoby's clutch play and Skechers' smart move, the brand has absolutely locked in a permanent spot in New York City basketball history. What a wild ride!
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This article was created with AI assistance and reviewed by Seattle On Tap editorial staff. Always verify information with official team sources.