Netflix Is About to Take Over the NFL's Biggest Awards Show and Nobody Saw It Coming
Netflix is closing in on a deal that's going to change how millions of football fans watch the NFL Honors ceremony next year. According to reports, the streaming giant is "likely" to become the exclusive broadcast partner for the 2027 ceremony, which takes place during Super Bowl week. This is a massive shift for an event that has traditionally aired on NFL Network alongside whichever network has the Super Bowl rights that year.
The Numbers That Got Netflix in the Door
Here's what caught the NFL's attention: the February 2026 primetime broadcast on NBC pulled in 3.7 million viewers. That ratings report apparently opened the door for Netflix to make its pitch, and now the league is ready to hand over one of its signature events to the streaming platform.
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👉 Claim Your Free $10 at KalshiNeither Netflix nor the NFL have officially commented on the deal, but the reporting is solid enough that this feels like a done deal waiting for the announcement. For a streaming service, getting exclusive rights to the NFL Honors ceremony is a massive win. It's the kind of prestige event that draws hardcore football fans right in the middle of Super Bowl week when the entire sports world is watching.
Netflix's Growing Footprint in the NFL
This isn't Netflix's first dance with the league. The streaming giant has already aired Christmas Day doubleheaders for the past two seasons, and now multiple reports indicate Netflix has picked up three additional NFL games during the 2026 season. The company is systematically building out its football portfolio, and landing the Honors ceremony is the next logical step in that expansion.
The NFL is clearly comfortable with Netflix's ability to deliver major events to a massive audience. What started as a holiday experiment has evolved into a genuine partnership, and the Honors ceremony move signals that both sides see even bigger opportunities ahead. By 2027, streaming the NFL's biggest awards show on Netflix won't feel like a gamble anymore. It'll feel like the new normal.
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This article was created with AI assistance and reviewed by Seattle On Tap editorial staff. Always verify information with official team sources.