The Raptors Turned Drake's Seats Into an Ice Rink and It's Genius Marketing
The Toronto Raptors just pulled off one of the most creative arena stunts we've seen in a while. Before Sunday's game against Brooklyn, they decked out Drake's courtside seats with faux icicles hanging from them and posted a photo with the caption "Drake's seats froze." The whole thing is a wink and a nod to Drake's upcoming album "Iceman," which was initially expected to drop last year. This will be his first solo album since fall 2023.
Drake saw it coming and loved it. He liked the post and reshared the icy setup on his Instagram story. These are his seats when he shows up for games at Scotiabank Arena, the same spot where he's been a fixture since the team's unforgettable NBA Finals run back in 2019. By tipoff Sunday night, the seats had thawed out and stayed empty all game as Toronto demolished Brooklyn 136-101.
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👉 Claim Your Free $10 at KalshiA Long History of Drake and the Raptors Working Together
This isn't some random one-off partnership. The Raptors brought Drake in as their global ambassador way back in 2013, and the relationship has been rock solid ever since. He's been woven into the fabric of the franchise for over a decade. Drake even hit the cover of Slam Magazine with the Raptors' biggest stars back in March 2016. Since 2015, Toronto has leaned into his October's Very Own brand, incorporating black and gold colorways into their gear, though interestingly that look didn't make the rotation this year.
Drake's Back in the Building
The Raptors are back in the playoffs for the first time since 2022, which means one thing: Drake will likely be warming up those courtside seats again soon, hopefully without the ice this time. When you've got a partnership this tight between a franchise and one of the biggest artists in the world, you find ways to keep it fresh and fun. This frozen seat bit proves Toronto knows how to do it right.
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