OG Anunoby Clinched Game 4, And New York City Is Still Talking About Skechers

Can we talk about what went down last night in the NBA Finals? New York Knicks forward OG Anunoby, the laid-back Brit with his eclectic style, scarves, skating, and Skechers, absolutely *rocked* Game 4. He hit a buzzer-beater that put the Knicks within one game of their first NBA Championship since 1973! And he did it all while sporting Skechers, a move that’s got the entire sneaker world buzzing. Anunoby is out here moving at his own pace, on and off the court, and it’s paying off big time for a brand nobody expected to be in this conversation.

From "Euro" Exclusives to Finals Heroics

Anunoby joined the Skechers basketball roster in July 2025. Since then, he's been debuting numerous colorways of the Skechers SKX Nexus. His player-exclusive "Euro" colorway even got a shout-out from Martha Stewart on social media, with her autographing a pair. Talk about a co-sign! But last night's game-winning put-back? That was pure magic. It wasn't just a victory, it was a statement. The Knicks are now on the edge of history. We’re talking about a moment reminiscent of Walt "Clyde" Frazier putting PUMA on basketball courts back in '73, leading to PUMA Hoops blowing up. Are we about to witness the same watershed moment for Skechers Basketball? It sure feels like it.

"Hard Work, Defense, and Dedication" on the Biggest Stage

Anunoby's late-game heroics in Game 4? They came in his second player-exclusive shoe of the NBA Finals series, the SKX Nexus "NYC Blue." It’s an all-blue design with orange accents. It's an unmistakable, bold tribute to the Knicks and the city that has completely fallen in love with Anunoby. Before Game 3, he debuted the "Foreman" colorway, taking inspiration from New York’s blue-collar vibe. Anunoby is the *first player ever* to wear Skechers in the NBA Finals! This marked a rapid ascent for a brand that reentered the performance basketball market in October 2023. Anunoby himself put it perfectly, saying, "In less than a year, Skechers has shown me what a true partnership looks like. The SKX Reign 'Foreman' is a shoe built on hard work, defense, and dedication, and the SKX Nexus' NYC Blue' , an homage to the Knicks and this incredible moment , are both a reflection of that. Debuting them on the Finals stage is a surreal moment, and I'm just grateful for the continued love and support from the entire Skechers family." The 2026 NBA Finals are far from over, we're all on the edge of our seats. But thanks to Anunoby's unbelievable play and Skechers' smart vision, that brand has already carved out a permanent place in New York City basketball lore. What's next? More Skechers on the court? More unbelievable moments from Anunoby on the court? You know we'll be locked in, watching every second!

This article was created with AI assistance and reviewed by Seattle On Tap editorial staff. Always verify information with official team sources.