The $1 Million In-Season Challenge Kicks Off TODAY, and Sonoma Is Going to Eat Drivers ALIVE

Alright, buckle up, Seattle, because things are about to get absolutely wild in NASCAR! We're talking high stakes, brutal turns, and a whole lotta cash. The Cup Series is rolling into Northern California for the Toyota/Save Mart 350, and this isn't just any race. This Sunday, June 28, marks the official start of the brand new annual NASCAR in-season challenge, and trust me, you do not want to miss this. There's a cool $1 million grand prize on the line, and the drama starts right now.

This Track Ain't No Walk in the Park, Folks

You thought last week's street course at Naval Base Coronado was something? Sonoma Raceway is a whole different beast. We're talking a road course that's historically tough, brutal on both drivers and their equipment. This place has 12 turns, massive elevation changes, and so many different types of corners that it'll test every ounce of skill these guys have. It's designed to make things twisted and turny, and honestly, that's exactly what we love to see when that green flag drops. Prepare for some serious action, because Sonoma demands everything these drivers can give.

$1 Million on the Line: The New In-Season Challenge Kick

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s Off The stakes are higher than ever with this new in-season challenge, kicking off this weekend and running for five consecutive races. They've got 32 drivers thrown into a single-elimination bracket, which means every pass, every corner, every little mistake could send someone packing. A cool $1 million? Yeah, that's enough to make even the calmest drivers push the limits. Keep your eyes peeled for guys like Shane van Gisbergen, Kyle Larson, and Tyler Reddick. They're all returning to Sonoma, and you know they'll be hungry to make a statement in this new challenge. And speaking of hungry, make sure you watch out for Ty Gibbs starting P1, Carson Hocevar in P2, and Kyle Larson again at P3. Those top spots are going to be hot from the jump! So, how do you catch all this insanity? The 2026 Toyota/Save Mart 350 will be exclusively broadcast on TNT and truTV. If you've cut the cord, you can still stream all the action live on DIRECTV. Kick-off is set for 3:30 p.m. ET, which means for us here in the Pacific Northwest, it's a perfect Sunday afternoon at 12:30 p.m. PT. Don't be that person who hears about the highlights later, be there for the whole thing. Sonoma, the $1 million challenge, and some of the best drivers on the planet. Get ready for an absolute thriller!

This article was created with AI assistance and reviewed by Seattle On Tap editorial staff. Always verify information with official team sources.